Case Study - Replacing manual processes with an owned, automated system

The challenge

Terra Relocations provides door-to-door international shipping services. Their quoting process was manual — customers would submit inquiries and wait for a response. This created delays and limited their ability to scale.

They needed a web application that could provide instant, transparent quotes based on origin, destination, and shipment details. But they also wanted to own the system rather than depend on expensive third-party SaaS tools.

Our approach

We built a custom Rails application from scratch with a dynamic form that calculates shipping costs in real-time. The system integrates with their backend pricing logic to provide accurate quotes instantly.

We focused on simplicity and maintainability — building something Terra's team could understand and extend over time, not a complex system that would require ongoing external support.

The outcome

Quote-to-booking time dropped dramatically. Customers get instant pricing, and Terra's team no longer spends hours on manual quotes. They own the system completely and can modify it as their business evolves.